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The paradox of Useless Industries is that it continues to be
both monolithic and inscrutable, yet at the same time remains flexible
enough to face and, in fact, triumph over the many challenges
and challengers that have come their way over these many
years.
At the core of
Useless strategy since it's inception, Useless Industries
pioneered the emergence of the high profile, rapid growth
organization apparently thriving without ever offering a single tangible
good or service. For many years Useless Industries
stood alone in this field and back 'in the days' it was as easy
as falling down.
In recent history, Useless Industries
faced the challenge of cheap imitators in the form of the so
called 'dot-coms'. Adopting the strategy of growth without earnings, sales
without products, and present profits inferred according to a
probable future net profit algorithm which Useless Industries
pioneered nearly two-fifths of a quarter of a century ago, the
market tightened and the competition was not only leaner, it
was less outwardly friendly as well.
While most of these pretenders did
not even make it to round two, their enduring legacy is that
many of their so called 'brick and mortar' business colleagues
learned you can put on quite a laser light show with nothing
more than a little smoke, a few mirrors, and a compelling
'rock opera' sound track with music and lyrics written by a complicitous
analyst or accounting firm. Essential in round-two was
the repackaging of something tired and old as something
vibrant, sexy and new - in essence it was putting Grandma into
a push-up bra. The depth and scope of this second phase of the
Useless challenge is still unfolding and may never be fully
determined.
What's the current challenge to
Useless Industries? It may seem that we've weathered all
that's out there and once again came out on top. And while we
typically are arrogant and complacent in just about every
sphere of activity - were not so stupid as to not be deeply
suspicious (to the point of paranoid) about from where the
next threat will come. The pendulum has swung and we are once
again in 'law-and-order' times. Formerly profitable endeavors
have begun to find refuge in a lucrative industry sector
previously occupied solely by Useless Industries. Under
super-secret, double-deep cover and draped in the flag of
their host governments; the biggest current threat to Useless
Industries hegemony are those new or improved
semi-governmental, for profit entities that operate on behalf
of governmental interests, with the direct benefit of public
funds - yet wholly outside the scrutiny or even the awareness
of the democratic process.
In short, Useless Industries has
faced both past and present challenges with rock-like
endurance. And although it is a fact of life that in no point
in history has time ever moved faster than it does today - the
current present is and more real to us now than even the
present of a few moments ago. So, to our current and future
competition we simply say: Hello and welcome...we've been
waiting for you.
Related Documents
Welcome To Useless Industries 00.01.01
Useless Marketing Strategy 00.01.02
next-> The Timelessness Of Useless 00.01.04
A Call To Inaction 00.01.05 | 
